Case Study: Fairmont Chateau Lake Louise
Admin | Thursday, May 19th, 2011 | No Comments »
Helm Studios partnered with Corrvision to produce a 3 min. promotional video for The Fairmont Chateau Lake Louise Hotel in Banff Alberta. Helm Studios was requested to be involved in all aspects of the video project including the shooting, editing and motion graphics.
The video was intended to highlight all the beauty and splendour of Banff’s Lake Louise along with the many outdoor activities visitors could partake in. The video would also showcase the luxurious hotel itself with all its many beautiful rooms and splendid eateries.
Shooting in the cold and windy Rocky Mountains of Alberta with HD cameras and P2 cards was expected to be a challenge but our producer Steve Thorne had the confidence and know-how to get the job done efficiently. Our crew of highly skilled professionals were equipped with solutions to many of the problems that could potentially arise.
Two segments of the video required motion graphics. The first one was a 3-D illustrated map. The initial stage of the map design was a layout of illustrations by one of our talented designers. Those illustrations were then edited and coloured in Photoshop and were then brought into After Effects to create the 3-D world and synchronize it with a voice-over. The second motion graphic segment required the application of motion tracking to a specific aspect of footage where a sky full of glittering stars in a night sky were composed into the scene which weren’t originally filmed.
