Three years ago, Rapala Canada approached Helm Studios to create a brand new website. Rapala US already had a fully established website but Rapala Canada needed to showcase its own unique product line on the web and was looking for a forward-thinking company to accomplish that.

Rapala Canada wanted the site to have a very youthful and edgy look and feel. They had a fantastic annual catalogue which contained impressive and stylish product shots. The intention was that the website follow the design layout of the catalogue.

All reels and rods had their own branding design with unique logos, style and colour schemes. With this in mind, Helm Studio decided to create flash micro-sites for each of Rapala’s reels and rods.

The site required a content management system so that the ‘What’s New’ section could be updated regularly and that the e-mail newsletter subscriptions could be managed by the client.

Over the years the site has grown and many new products are introduced annually. In addition to the website design, bimonthly newsletters continue to be created and distributed by Helm Studios.

Visit www.rapala.ca to tour the site.

Tags: branding, CMS, fishing, flash, logos, website
Posted in Case Studies